Redesigning a Mobile Gaming App

A modern, user-friendly aesthetic for a gaming subscription app.

MOBILE UI

UX RESEARCH

DEVELOPMENT

PROTOTYPING

Challenge

Our mobile gaming subscription app, Unleashd, was a success on Android devices, and we wanted to expand its reach by launching on iOS. However, Apple's strict requirements presented a significant hurdle, and the app didn't meet these criteria at first.

Solution

I led the redesign of Unleashd to enhance both functionality and user experience. We added key features such as a newsletter integration, a game popup, an engaging onboarding flow, and a personalized membership page. The goal was to create a polished, intuitive, and Apple-approved app while maintaining the core identity of the brand.

Role

UI / UX Designer

Time

2 months

Client

Unleashd by Multiscription

Tools

Figma, Illustrator

MY OBJECTIVE

Redesign the app, enhancing functionality, user-friendliness, and user-centeredness while ensuring visual appeal and usefulness for the user.

Understanding Apple’s Rejection

Apple’s rejection wasn’t just a setback - it was an opportunity to understand what truly makes an app stand out on their platform. I dug deep into their feedback, focusing on their emphasis for purposeful content, lasting engagement, and a seamless user experience.

This guided the direction of the redesign, ensuring the app was simple, user-centric, and visually polished.

Idea Brainstorming 

Together with the CEO and iOS developer, we brainstormed multiple strategies to meet App Store approval. After generating ideas, we assessed them based on impact and effort, selecting the most promising concepts.

Through desktop research, competitor analysis, and low-fidelity wireframes, we refined our ideas into actionable solutions.

From Lo-Fi to Hi-Fi Wireframes 

The next step was transforming our brainstormed concepts into concrete designs. I worked on creating low-fidelity wireframes to test the core functionality and user flows. Once we agreed on the direction, I developed high-fidelity designs, keeping the brand’s identity consistent and focusing on incremental improvements rather than a complete overhaul.

Vision Prototype 

To convey my design ideas to the iOS developer and ensure compliance with App Store standards, I created a detailed app prototype with significant functionality and design changes aimed at gaining App Store approval.

After team discussions, we decided to park these ambitious changes for a future project with more development time. My new challenge was to make essential app adjustments while maintaining App Store compliance.

Final Prototype 

After receiving feedback from the team, I made adjustments to the initial ambitious designs. The final changes we made for App Store approval include:

  1. Onboarding screens

  2. Personalized membership page

  3. Newsletter signup integration

  4. Social media links

  5. Game Popup for game details and benefits

  6. Share functionality for the app and games

  7. General visual design refinements

Key Takeaways

  • The project's success relied on improving the user experience, emphasizing the importance of prioritizing users in design decisions, and seeking continuous improvements.

  • Redesigning the Unleashd app highlights the iterative nature of design, where feedback-driven adjustments lead to optimal results.

  • As a UI/UX designer, I played a role in prioritizing features based on user value and platform requirements.

  • Overcoming Apple's strict requirements underscores the need for innovative problem-solving in design.